The Trials and Tribulations of eCommerce in the EU Cannabis Industry
As European nations progressively shift toward more lenient stances on the medicinal and recreational use of cannabis, a slew of businesses are rising to meet newfound demand. However, these firms, although operating within the bounds of local law, face numerous challenges. One of the most significant barriers is the integration of eCommerce, a vital component for companies in the 21st century. From banking and finance to logistics and insurance, the hesitation from other industries to engage with the cannabis sector is palpable.